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buy Lynda.com - Google Analytics Essential Training

Lynda.com - Google Analytics Essential Training

The biggest Lynda.com - Google Analytics Essential Training sale! Get incredible savings today, buy your copy just for only 9.95$

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Google Analytics Essential Training with Corey Koberg


In Google Analytics Essential Training, Corey Koberg shows how to use the Google web analytics platform to generate and evaluate information about the visitors to a web site, including data on site traffic, user behavior, and marketing effectiveness. This course covers the out-of-the-box functionality, from account creation to reporting fundamentals, and explains how to glean insights from the vast array of data available.

Topics include:

  • Setting up an account

  • Installing tracking code on a site

  • Reading the dashboard and understanding high-level metrics

  • Understanding how visitors use and navigate web site content

  • Analyzing visitor and traffic source reports

  • Tracking AdWords and other marketing campaigns

  • Planning and configuring goals

  • Utilizing segmentation for deeper analysis

  • Understanding the raw data and how it's collected

  • Selecting and comparing date ranges

  • Using flow visualization to see how visitors navigate through a site

  • Identifying slow-performing pages

  • Performing real-time analysis

  • Using annotations and other best practices

  • Configuring and analyzing internal site search

  • Determining the best report view to use

  • Navigating reports with tabs

  • Cleaning up data with inline filters

  • Sharing data and reports


Features

Subjects: Business, Online Marketing, Web, Data Analysis, Web Analytics, SEO
Software: Google Analytics
Author: Corey Koberg

Looking for Lynda.com - Google Analytics Essential Training cheap price? We can offer as low as 9.95. 1. Select the Landing Page That You Want to Target If you're looking for a landing page that you can target, you should look for one that has great long-term retention and conversion rates. Drilling down into the metrics below will help you based on the type of page you're targeting. Long-term retention is the percentage of visitors that return to your landing page. Conversion rates are the percentage of visitors that convert from the landing page into a paid purchase. 2. And Pick Your Target Audience Now you should be able to pinpoint which audience you'd like to target with your landing page. You can use Google Analytics to see a value of visitors that shows you the demographics of your target audience. Or you can use a tool like Keyword Planner to generate and aggregate your target audience list. 3. Create Your Landing Page Once you have your target audience list, you can create your landing page. Landing pages are the most important part of a website. They're the one that brings in visitors that will stay on your website and are more likely to convert into a paying customer. Your landing page should be clear, concise and engaging. It should also appeal to your target audience. Here's a sample landing page you can use: 4. Set Up Your Landing Page Now that you have your landing page set up, it's time to set up some content. Your landing page is your marketing piece, and it will play a huge role in helping you reach your audience. You can set up your landing page using any of our free tools. 5. Check Out The Landing Page and Its Content Once you have your landing page set up, it's time to check out its content. You can use Keyword Planner or Keyword Planner Express to gather your target audience list. Or you can use a tool like Alexa to see which of the keywords your target audience is using to find you. 6. Combine Your Landing Page with Your Content Once you have your content and your landing page set up, it's time to combine them. Combining your content with your landing page is the most effective way to get more visitors to your website. 7. Use a Landing Page Builder to Get Your First Visitors You can use a landing page builder to get your first visitors. Here's an example of a landing page builder: 8. Create Your Landing Page Once you have your landing page set up, you can start building your landing page. You can use any of our free tools to create your landing page. 9. Check Out Your Landing Page and Content Once you have your landing page created, you can check out the content. Now you should know which keywords your target audience is searching for. And you should know which content you should promote to get your visitors to click on your landing page. 10. Create Your Landing Page Once you have your landing page set up, you can use any of our free tools to create your landing page. You can use any of our free tools to create your landing page. 11. Check Out Your Landing Page and Content Once you have your landing page created, you can check out the content. Now you should know which keywords your target audience is searching for. And you should know which content you should promote to get your visitors to click on your landing page. 12. Use a Landing Page Builder to Get More Visits You can use a landing page builder to get more visitors to your website. Here's an example of a landing page builder: 13. Use Your Landing Page to Find Users Once you have your landing page set up, you can use any of our free tools to find your audience. You can use Keyword Planner or Keyword Planner Express to gather your target audience list. Or you can use a tool like Alexa to see which of the keywords your target audience is using to find you. 14. Use Your Landing Page to Find Users Once you have your landing page set up, you can use any of our free tools to find your audience. You can use any of our free tools to find your audience. 15. Use Your Landing Page to Find Users Once you have your landing page set up, you can use any of our free tools to find your audience. You can use any of our free tools to find your audience. 16. Use Your Landing Page to Find Users Once you have your landing page set up, you can use any of our